What We Build Together
FOUR PILLARS.
ONE OPERATIONALÂ
FOUNDATION.
Every engagement draws from these four categories — in whatever order the company needs most.
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01
STRATEGY & POSITIONING
Where to play and how to win
Before a company touches operations, they need to know who they're competing against, where they fit, how they're priced, and which channel to launch through. This is the foundation everything else is built on.
Covers
Competitive analysis · Category positioning · Pricing model · Sales channel selection · SEO infrastructure · 12-month roadmap
02
SYSTEMS AND OPERATIONS
The infrastructure that makes scaling possible
The hands-on build. SOP's, tracking systems, inventory logic, customer service structure- the operational backbone that turns a chaotic early-stage company into one that can actually process volume without breaking.
Covers
SOPs · Sales & discount tracking · Inventory management · Returns & warranty · Customer service structure · Early-stage accounting
03
SUPPLY CHAIN & DISTRIBUTION
Getting product to the customer, profitably
20 years of owning this end-to-end — from domestic and international manufacturing relationships to 3PL, Amazon FBA/FBM, EDI with brick and mortar, and shipping cost optimization. This is where most founders have their biggest blind spots.
Covers
Supply chain strategy · 3PL & fulfillment · Amazon FBA/FBM · EDI setup · International shipping · UPC/SKU structure · Manufacturing relationships · Retail distribution
04
PEOPLE & CULTURE
Building the team that runs the company
The part most fractional operators skip. Hiring the right people, building a culture that doesn't break during growth, and structuring teams so the founder isn't the bottleneck. Right person, right seat — and a plan for what comes next.
Covers
Hiring & team structure · Culture building · Culture through growth stage · Role definition · Fractional network referrals (sales, marketing)
Engagement Model
Flat retainers. No hourly billing.
Value in the outcome, not the clock.
START HERE
Free
Readiness Conversation
30-min two-way interview. Go/no-go together. No pitch, no pressure.
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Book a Conversation MOST COMMON
$3,500–$5,500/mo
Fractional COO Retainer
90-day minimum engagement ~10 hrs/week · Foundation build across all four pillars.
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Book a ConversationFULL EMBED
$6,500–$9,000/mo
Embedded Partner
6-month minimum engagement ~20 hrs/week · All retainer deliverables + team, retail, Amazon.
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Book a ConversationIS THIS RIGHT FOR YOU?
WE'RE SELECTIVE.
SO ARE YOU.
GOOD FIT
- Beta/pre-sale stage — product is real, chaos is starting
- Early sales (100–5,000 units) but systems were never built
- Can articulate the problem, even if it's "I don't know where to go"
- Open to change — systems, structure, approach
- Trusts the operator you bring in
- Believes people — not product — are the company's greatest asset
NOT THE RIGHT TIME
- Still at the pure IP or idea stage
- Micromanagers who hire help but won't let go
- Founders who already have all the answers
- Resistant to systems, structure, or change
- Sees the product — not people — as the company's greatest asset