ERP ADVISORY · MANUFACTURING OPERATIONS
YOUR ERP PROJECT IS TOO EXPENSIVE TO GET WRONG.
Most ERP implementations fail not because of the software — but because no one on the client side had the operator experience to run the process. We've sat on both sides of the table. We know how the vendors operate. And we make sure you don't pay for that gap.
The Reality
ERP Projects Fail Before They Start.
The vendor won't tell you this. The reseller won't either. Here's what actually goes wrong — and why it keeps happening to manufacturers at your stage.
Wrong Platform
You get demoed the system that pays the biggest commission — not the one that fits your operation. A $200K implementation starts with a $0 conversation no one had.
No Operator in the Room
IT selects it. Finance signs off. Operations finds out at go-live. The people who use the system every day weren't part of the decision that affects them most.
Nobody Holds the Vendor
Scope creep, missed milestones, go-live delays. Without a client-side lead keeping pressure on, timelines and budgets collapse — and nobody owns it.
WHY STARTLINE OPS
WE'VE SAT IN BOTH CHAIRS.
Operator Credibility
We've run the warehouse, owned delivery performance, and dealt with the fallout when the ERP didn't work. Our recommendations come from the floor — not from a demo script.
Vendor-Side Experience
We've worked inside ERP firms. We know how demos are staged, where the hidden costs live, and what "go-live support" actually means. You walk into every vendor conversation with an informed advocate.
Zero Vendor Bias
No referral agreements. No commissions. We get paid by you — which means we recommend the platform that fits your business, even if it's the cheaper one.
Embedded, Not Advisory
We don't hand you a report and disappear. We run the process with you — from discovery through go-live — as part of your team. The same people who help you select the system help you implement it.
Mid-Market Specialists
We work with manufacturers in the $5M–$150M range. We know your budget constraints, your team size, and exactly which platforms make sense at your scale — and which ones are overkill.
Colorado-Based, Nationally Available
Headquartered in Erie, CO. We can be on-site for critical milestones — not just a Zoom call when things go sideways. Remote-first for efficiency, in-person when it matters.
Platform Knowledge
We Know the Platforms Your Vendors Will Pitch.
Deep hands-on experience across every major mid-market manufacturing ERP. Not theoretical — configured, implemented, and post-go-live.
IS THIS RIGHT FOR YOU?
WE'RE SELECTIVE. SO ARE YOU.
✓ Good Fit
- Mid-market manufacturer — $5M to $150M revenue
- Currently evaluating ERP options
- Mid-implementation and things are off-track
- Live on ERP but not getting the ROI you were promised
- Growing fast and systems can't keep up
- No internal ERP expertise to run the process
- Open to being told the truth — even when it's uncomfortable
✗ Not the Right Time
- Still deciding whether to implement ERP at all
- Already have an internal team managing the selection
- Under $3M revenue — simpler tools will serve you better right now
- Looking for a vendor reseller, not an independent advisor
- Not open to changing how you currently operate
"Most ERP consultants have only ever seen systems from the outside. We've run the operations on the other side — managed the warehouse, owned the delivery numbers, dealt with the fallout when the implementation didn't work. That means we won't steer you toward the wrong platform. That's rare. And that's what you're paying for."
Barry Luginbill · ERP & Operations Lead, Startline Ops
READY TO START
LET'S TALK ABOUT YOUR OPERATION.
30-minute two-way conversation. You're evaluating us as much as we're evaluating you. No pitch deck, no pressure — just a straight conversation about where you are and whether we're the right fit.
