THE OPERATOR BEHIND STARTLINE OPS
BUILT FROM THE INSIDE OUT.
20+ years of operating at scale. From Cheesecake Factory P&L to getting a $10 product onto 1,000+ retail pegs in 6 months. This isn't consulting. It's operator experience — applied to your company.
THE OPERATOR FOR FOUNDERS WHO ARE READY TO BUILD.
Not a consultant who hands you a framework and disappears. An operator who embeds, executes, and builds — then hands off clean systems and steps back.Â
Cheesecake Factory · iSplack · ME Biosciences · Black Lab Distribution · BlackLabX
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The Career That Built the Method
Every engagement draws
from 20+ years of real operations.
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20 YRS
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Cheesecake Factory — General Manager
Full P&L ownership. Hiring, terminations, food & beverage, front and back of house, budgeting, forecasting, systems implementation at scale. Recognized with President's Circle — the top leadership honor. COO-level work before anyone had a name for it.
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1,000+
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iSplack — Co-Founder & Operator
From IP to peg at Dick's Sporting Goods, Sports Authority, and Academy within 6 months of launch. Over 1,000 retail doors. A $10 product. Unheard-of velocity. The proof that the system works at any price point.
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CPG+AI
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ME Biosciences — Co-Founder
Built a health and human performance company combining consumer products, supplements, and a genomics-powered AI wellness platform. Operating at the intersection of CPG and technology.
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3PL
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Black Lab Distribution — Founder & Operator
Built a third-party logistics company to own distribution for in-house brands — then opened it as a service. Deep expertise in fulfillment, warehouse operations, Amazon FBA/FBM, EDI, and international shipping cost reduction.
"They solved what I brought to them — and then kept going, solving problems I hadn't even identified yet. Without being asked. Without being directed. They just made the company better."
— What founders say after working with Startline Ops
